Cause Marketing
Cause marketing campaigns are win-win opportunities for BEF and its corporate supporters. We can help you find a way for your company to increase sales and consumer awareness from tying your marketing programs to the Foundation and its mission.
Cincinnati Bell
Cincinnati Bell’s longstanding affinity programs for BEF continue grow, netting new subscribers to the company’s service networks and generating funds to fight CF. Cincinnati Bell donates $2 to BEF for each new wireless activation, and it donates $1 for each new prepaid activation. Cincinnati Bell’s long distance service, Any Distance, donates $1 for each new subscriber.
Also, Cincinnati Bell donates $35 to Cincinnati Children’s Hospital Medical Center every time a Center employee signs up for Complete Connections residential service; it also gives $55 for every activation with Cincinnati Bell Wireless.
(Updated October 2009)
Jiffy Lube
Jiffy Lube franchisees in Utah and Oregon are in the midst of their annual program that enables consumers to save on a wide variety of Jiffy Lube services while raising funds to fight CF. Under this innovative partnership with BEF, drivers purchase a coupon booklet for $5 and receive more than $100 in discounts for Jiffy Lube services; sales of the coupons support the Foundation.
The program was developed in Utah five years ago and is supported by a number of Jiffy Lube franchisees. A similar program was launched in Portland, Ore., two years ago. Based on its success, franchisees decided to expand the program to the rest of the state last year.
(Updated October 2009)
Samsung
The Foundation, Samsung Electronics America and retail partner Sears are enjoying their eighth year as affinity partners, a relationship that has raised more than $2.5 million to support CF research and
BEF’s efforts in the CF community.
This fall, the partnership will launch another cause marketing program tied in to the 2009 NFL season.
(Updated October 2009)
BRAX Spirit Cups
BRAX Spirit Cups, manufacturer of custom NFL travel mugs, donates a portion of sales of their mugs to the Foundation. The heavy duty, 16 oz. mugs retail for $18.95 and are perfect for hot or cold drinks. Go to the BRAX web site to order a custom mug and show your support for your favorite team and for BEF.
(Updated October 2009)
Barbasol
Barbasol, a corporate sponsor of Westwood One’s radio broadcasts of Monday Night Football, is in its fourth year of a program under which it donates $25,000 to the Foundation as part of its sponsorship package.
(Updated October 2009)
JavaFit
JavaFit, a new line of “functional” gourmet coffees, has accepted the Foundation into its new program for nonprofits. Under the agreement, BEF will benefit each time a JavaFit customer enrolls in one of
the company’s auto-ship programs. JavaFit’s fortified coffees come in a variety of blends, including Diet Plus, Energy Extreme, Focus Plus Multi-Vitamin, Immune Plus Multi-Vitamin and Gourmet Original
Roast. For more information, go to www.myjavafit.com/teamboomer.
(Updated December 2009)
Contact
The sky's the limit when it comes to cause marketing – we're working with large and small companies with a variety of products -- so there's definitely an opportunity for your business to become involved and to benefit. If you are interested in partnering with the Boomer Esiason Foundation on a cause marketing campaign, please call Natalie Wainwright at 646-292-7930.